EDO earlier this year also inked partnerships with Hallmark Media and an expanded relationship with Disney. Fubo over the summer also enlisted vendor iSpot to measure connected TV ads and quantify incremental reach for advertisers on the vMVPD.

Vizio is promoting a collection of seasonal programming with its Holiday Greeting Cards activation on the home screen.

Vizio said that a Holiday Greeting Cards carousel execution on its home screen contributed to a doubling of engagement during the first week of December.

Pfaff asks Wolk, “What recently stands out to you in terms of the state of metadata where streamers are battling for engagement and retention?”

The Wildlife Foundation supports polar bears International in building momentum for action on climate change and works closely with the world’s leading climate scientists.

Hook: Given social media users’ collectively short attention spans, “an effective hook is critical” for marketers that don’t want their content to be skipped over, according to a new report from TikTok and creator marketing platform CreatorIQ.

Peacock may still be considered a fledgling streaming service by some, but a new analysis from CreatorIQ reveals that the bird was flying high in November, at least in terms of growth in Earned Media Value (or EMV, which “quantifies the estimated value of consumer engagement with digital earned media.”)

First up is Evan Shapiro whose media industry cartography at EShapTV has become legend. The Map Man is focused on M&A and he’s got some thoughts on who might be for sale and who might be buying.

“We tried it out together, and not only was it wildly successful on WatchFree+, but they also ended up distributing it to a couple of our competitors in the market as well because it was doing so well.”

BritBox is co-owned BBC Studios and UK broadcaster ITV, featuring a collection of British titles including exclusive premieres, originals, as well as current series and soaps – most available within 24 hours after their UK premiere. Content spans a variety of genres including mystery, drama, comedy, lifestyle, documentary and the largest catalog of Agatha Christie titles. BritBox costs $8.99 per month or $89.99 per year following a free seven-day trial.

She also spoke about a new trend the company has become involved in called Fast Channels -- a free, a-supported streaming technology that resides in the television vs. in an app. It enables Samsung, LG, and Vizio to offer consumers free access to steam content without having Netflix, Amazon and others. It requires BrightLine integrating its technology into the TV sets.

For the first time since February, Vicks is back on top as the lead Rx and over-the-counter (OTC) brand for ad impressions, according to data released by iSpot.tv Monday morning.

TikTok’s unique reach is emphasised in a study by iSpot TV, where 47% of impressions on TikTok reached an audience entirely unexposed to the TV portion of the study.

BritBox, a streaming service offering a wealth of British TV shows, said on Friday that it is now available on Vizio smart TVs.

The addition of Vizio marks the latest expansion for the service, which carries classic hits like Pride and Prejudice and Downton Abbey, which is planning to expand globally, having tapped

Other media companies are also striking measurement deals with VideoAmp, as well as others including iSpot and ComScore.

Chiefs TE Travis Kelce appeared in more commercials during NFL games so far this season than any other celebrity, appearing on-screen in 375 commercials aired through Dec. 11, according to iSpot. The 375 appearances are more than “any other athlete, actor and other household name,” and Kelce beat Chiefs QB Patrick Mahomes by a “margin of 34 airings.”

After transforming the TV industry, only to see it get disrupted by cheap screens and big tech, Vizio CEO William Wang is looking to turn things around.

The Kansas City Chiefs tight end appeared on-screen in 375 commercials that aired during NFL games this season through Dec. 11, more than anybody else, according to ad-measurement firm iSpot.

We speak with Alysa McCall, Polar Bears International staff scientist and director of conservation outreach to figure out what is really going on with climate change and the “white hairy canaries” of the Arctic.

This acceleration coincides with another marketing pivot—moving into the world of influencers. According to influencer marketing analytics site Tribe Dynamics, in 2021 brands including Bang Energy, GFuel, and Monster “raced ahead on social media by winning over distinct content creator communities.” They did this through three main channels: TikTok influencers, online gamers, and sponsored athletes.