The JIC forged ahead with plans to certify currencies it believes are ready to be used as a basis for TV ad transactions, starting with conditional certifications for iSpot, VideoAmp and Comscore in September for transparent census-level data.

An analysis from Tubular showed that after Warner Bros released the Barbie trailer in April 2023, their social audience’s likelihood to shop for Barbie products increased by 150%.

Tubular Labs shared its take on the most influential stories that rocked social media in their latest research, 2023 Social Video #Rewind, and nostalgia played a big role. Whether it’s the toys they played with as children, discontinued snack foods or canceled TV shows, reminiscing over old favorites was big for consumers in 2023.

New research released from Tubular Labs indicates podcasts are quickly becoming the new “talk shows.” As celebrities, authors and public figures incorporate the channel into their marketing and promotion strategies, podcasters more frequently release long and short-form video versions of their episodes for viewers to consume in their medium of choice.

Social data from Tubular Labs, the leader in global social video intelligence, indicates that YouTube views related to US reality TV climbed by 55% year-over-year during the 2023 summer of writers’ strikes. As strikes grew, audiences turned to content shows like America’s Got Talent, and re-watched their favorite clips on social channels like Facebook.

As Swifties around the world started making nostalgic friendship bracelets to wear to the Eras tour, Tubular Labs found that the likelihood that Taylor Swift’s social audience would shop on Amazon for bead kits went up by 71% in just one month.

In a recent fireside chat, Marigold CMO, Wendy Werve, and Forrester VP and Research Director, Emily Collins, delved into predictions for relationship marketing in 2024, drawing from Forrester's Planning Guide 2024: B2C Marketing Executives.

Similarly, TVREV co-founder and analyst Alan Wolk acknowledged that he thinks at some level it was a way to be transparent for actors and writers unions. However, he told STV he also thinks “it was a smart move in that it does get Netflix a gold star for transparency and, regardless of what people think of the numbers, it puts pressure on other services to be equally transparent.”

Marigold CMO, Wendy Werve, recently welcomed Forrester VP and Research Director, Emily Collins, for a fireside chat to discuss their predictions and insights for the state of relationship marketing in 2024, based on the developments of the past year.

The survey by CreatorIQ and Tribe Dynamics also revealed that TikTok was, and remains, the new top platform for brands in influencer marketing, due to the branded content on the platform consistently achieving higher engagement rates compared to its competitors.

A recent analysis by VIZIO reveals that interactive campaigns featured on its re-imagined Home Screen platform can boost viewer engagement by up to 5x. These features include expanding displays, auto-play links, and seasonal carousels, showcased during holidays like Halloween and Christmas.

Notably, Best Christmas Ever has the highest iSpot Attention Index (127) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

Welcome to our weekly snapshot of TV by the numbers, highlighting the most-watched shows and networks for December 11-17, with insights from Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

A recent analysis published by VIZIO showed how curated content collections featured on the company’s Home Screen using a range of new interactive display features can increase viewer engagement by up to 5x, depending on the implementation.

VIZIO (NYSE: VZIO) announced today a collection of seasonal programming with its Holiday Greeting Cards activation, a captivating and engaging streaming experience on the Home Screen. With these custom executions, VIZIO makes finding something to watch – both interactive and entertaining. The last four executions saw an average engagement lift of 5x.

“We’re excited to offer Home Screen opportunities that make content search and discovery more enjoyable on VIZIO Smart TVs,” Liz Buhn, the VP of platform and content marketing at Vizio, said in a statement. “Through close collaboration with our media and entertainment partners, we enhance and elevate the viewing experience for millions. By fostering creativity and innovation, we can create engaging experiences that captivate audiences in new ways.”

Advertising research firm iSpot released a report last week showing that, through the first 14 weeks of the NFL season, Kelce has appeared in more advertising spots than any other endorser.

An advertising research firm called iSpot.tv released a report that analyzed NFL TV ads.

The research determined Chiefs tight end Travis Kelce appeared in the most commercials that were aired during NFL games. Even more than friend, and Chiefs quarterback, Patrick Mahomes

If there are three tentpoles likely to remain for pharma advertising in 2024, it’s live sports, daytime TV and news, according to Tyler Bobin, senior brand analyst at real-time ad tracker iSpot.tv.

Since Taylor Swift and Travis Kelce started dating, the NFL’s female audience increased by 29.4% across Facebook and YouTube, according to Tubular Labs. Swift’s TikTok audience that also watches NFL videos rose from 2% to 15%.