Ads chief Jon Steinlauf from Warner Bros. Discovery, which rolled out its mega streamer Max this past year, is scheduled to attend. And Roku, which is closing in on its search for a new ad sales head, is sending a large contingent. Other ad sellers on the show floor for the first time are Walmart and Vizio.

Influencer marketing platform CreatorIQ measures social success for brands, using its unique EMV (Earned Media Value) metric and, on behalf of TheIndustry.fashion, it has compiled the below list of the Top 50 most successful luxury fashion brands on social media. Gucci achieved a whopping $392.3 million worth of social media value, comfortably ahead of LVMH's Dior which came in second with $351.1 million.

Revry and LATV, national television networks based in Los Angeles, have come together for the first time to co-produce the second season of Drag Latina.

In a February column on StreamTV Insider, TVREV analyst and co-founder Alan Wolk explained why TiVo’s deal with Vestel was noteworthy.

And iSpot, which has technology to automatically identify when and where ads appear on TV, acquired TV measurement and attribution company 605, bringing iSpot’s US household footprint to $82.7 million.

He said Vizio captures around 11-12% market share of the 40 million annual units in the U.S. TV market so there’s a large opportunity to expand Vizio’s total addressable market. It also provides opportunities to scale its advertising business.

“According to a recent study from Truthset, nearly half the data used in digital audience targeting is flat-out wrong. And plenty of so-called “premium” programmatic TV ad buys wind up being trafficked on low-quality websites instead of the prestige TV app experience buyers expected. As media costs increase in an Election + Olympics year, these quality issues will get a bright, hot spotlight on them.

Campaign Monitor claims that maintaining a consistent brand across all channels may result in a 23% boost in income. Using logos, colors, and tones consistent with one another is one-way businesses can establish a lasting impression on the people they communicate with. Because of this, companies can strengthen their unique selling propositions and increase their brand awareness and trust.

First up is Spencer Potts, CEO at Madhive, who shared some provocative thoughts about how DTC, local and regional brands were going to see the light of streaming this year, sending budgets soaring.

From the Barbie movie, to #Barbenheimmer, Taylor Swift and “Scandoval,” fans flocked to social channels to connect, reminisce and talk about the biggest pop culture moments of the year. Tubular Labs, the leader in global social video intelligence, shared their take on the most influential stories that rocked social media in their latest research, 2023 Social Video #Rewind.

Ken Norcross, VP, Data Licensing & Strategy at VIZIO/Inscape looks at the growing importance of data sets, especially for massive wave of political advertising that is expected to hit CTV next year.

In the meantime, it’s possible advertisers may keep a hefty chunk of their marketing budgets in traditional TV rather than streaming when it comes to sports. Streaming certainly has a stronger foothold in sports compared with 2022, but right now, linear TV still makes up about 77% of live sports viewing, according to a recent report from Inscape, Vizio’s data science subsidiary.

With over 2.7 billion TV ad impressions, a Kia spot for the Sportage Hybrid takes first place in iSpot.tv’s ranking of the most-seen auto TV ads of 2023 (Jan. 1 through Dec. 14). The commercial follows a couple’s wild chase across rugged terrain to recover a phone stolen by an intrepid bird. America’s Got Talent was the top impressions-driving program (104.3 million impressions), followed by college football (80.1 million) and the NFL (69.7 million).

“The Kansas City Chiefs tight end appeared on-screen in 375 commercials aired during NFL games this season through Dec. 11, more than any other athlete, actor and other household name, according to ad-measurement firm iSpot.

On the individual excellence front, let 2023 be remembered as the year Travis Kelce made himself a bundle at around the same time he started courting the world’s most famous lady. (Sorry, Madeleine Albright.) According to a report issued by iSpot.tv earlier this month.

Vizio smart TV home screens are getting a performance enhancement, alongside new custom holiday-themed programming activations meant to drive engagement.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

CreatorIQ leveraged in-platform client data across 2 million posts, 143K creators and 19.8K brand campaigns, including from Unilever, Red Bull and Estee Lauder, for this analysis. A few additional highlights:

To establish, maintain, and capitalize on Emotional Loyalty, businesses can focus on three key elements:

Data released by research firm iSpot shows that this season, through the first 14 weeks of the NFL regular season, Travis Kelce has been featured in more advertising spots than any other celebrity.