VIZIO users have round-the-clock access to more than 50,000 hours of Mometu programs, including classics like The Beverly Hillbillies and The Tales of Wells Fargo. Households can also find cult classics such as Stalag 17 and Halloween and international hits including The Policeman’s Lineage.

Mometu, an ad-supported streaming service, has broadened its horizons by launching on VIZIO smart TVs. This move gives users access to an expansive library of over 50,000 hours of diverse programming.

Vizio users have round-the-clock access to Mometu’s 50,000-plus hours of classic, international, and independent titles, all for free. Highlights include series favourites The Beverly Hillbillies and The Tales of Wells Fargo, cult classics Stalag 17 and Halloween, international hits such as The Policeman’s Lineage as well as many independent films and festival winners.

Pfaff asks Wolk, “What recently stands out to you in terms of the state of metadata where streamers are battling for engagement and retention?”

According to a recent study from Truthset, nearly half the data used in digital audience targeting is flat-out wrong. And plenty of so-called ‘premium’ programmatic TV ad buys wind up being trafficked on low-quality websites instead of the prestige TV app experience buyers expected. As media costs increase in an election + Olympics year, these quality issues will get a bright, hot spotlight on them,” said Krim.

TV measurement company iSpot has hired David Coletti as VP, sports research and insights.

Notably, The Floor has the highest iSpot Attention Index (112) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

And Zamaniyan is keen to say that data is helping fuel the new wave of alternative TV currency systems – Vizio, comScore, and iSpot.

“They haven’t been able to build their currencies if they didn’t have access to viewership data,” Zamaniyan notes.

The speakers line-up includes Bob Sandford, Senior Government Liaison, Global Climate Emergency Response, United Nations University Institute for Water Environment & Health, Gemmeke De Jongh, international association expert with Visit Flanders, Nancy J. Turner, Distinguished Professor Emeritus, School of Environmental Studies, University of Victoria, Michelle Holliday, founder Thrivable World, Alyssa McCall, Director of Conservation Outreach and Staff Scientist, Polar Bears International, and Keith Henry, President and CEO of ITAC.

Even as the ad industry laments a general downturn in traditional TV media, pharma marketers are wrapping up a blockbuster year. Pharma companies plunked down $4.37 billion, an increase of 8.8% over 2022, on national TV commercials through mid-December, according to real-time ad tracker iSpot.tv.

Research from iSpot.tv and GroupM, which are working with other media organizations to create standards to account for continuous play, found that between 8% and 10% of impressions are delivered when TVs are off.

Welcome to our weekly snapshot of TV by the numbers, highlighting the most-watched shows and networks for December 25-31, with insights from Inscape, the currency-grade smart TV ACR data provider and data technology division of Vizio. Data is linear, live TV only and includes all episode types (new and reruns). Rankings are by percent share duration (i.e., time spent watching).

According to our readers, the best smart TVs for cord cutters are Roku TVs with 41% of the vote. Google TV/Android TV came in second at 12% followed by Samsung at 10.7%. Amazon’s Fire TV at 9% and Vizio at 3.6% rounded out the list. All other TV brands didn’t even receive 1% of the vote.

The Operating System Wars Heat Up 🟩 Hisense launched Vidaa. VIZIO announced it was going to license its OS. That second ring of media, the people who sit in between the mainstream media and the trade press have started to take notice too. And TVREV is releasing a report on the topic next year. Making it officially a thing.

But there are many more players involved. Everyone seems to be getting into the game, from Roku to Hisense and its new Vidaa interface, to VIZIO, which announced plans to start licensing its interface this year, to Comcast which rolled out its Xumo interface this year too.

Human polar bears need to protect themselves from the cold water and weather, something actual polar bears are designed to do naturally. They have two layers of fur to keep them warm and prevent heat loss. They also have a layer of fat, sometimes 4 1/2 inches thick. The fat keeps them warm in Arctic water that can dip to temperatures of minus-50 degrees, according to Polar Bears International.

Overall, iSpot spotted a TV campaign spend by Amazon MGM that’s 5 times what Neon spent on its Christmas week launch of Ferrari.

With more than 2.7 billion TV ad impressions, a Kia spot for the Sportage Hybrid took first place in iSpot.tv’s ranking of the most-seen auto TV ads of 2023 (Jan. 1 through Dec. 14). The commercial follows a couple’s wild chase across rugged terrain to recover a phone stolen by an intrepid bird. America’s Got Talent was the top impressions-driving program (104.3 million impressions), followed by college football (80.1 million) and the NFL (69.7 million).

Finally, an article about a drop in automotive TV spending in May according to iSpot.tv. came in as the no.10 most-read automotive story. The ispot.tv data is a monthly automotive story fixture, but the dip in May garnered more reads than of the other months.