Web revenues on 25th December went up 123% year-on-year, according to the vendor’s data. Wunderkind is a performance marketing solution provider that aims to help brands acquire and retain customers via better use of data.

UK web revenues rose 9.5% week-on-week in the seven days from 25 December with both Christmas Day and Boxing Day delivering double-digit boosts to online trading.

That’s according to Wunderkind, the performance marketing specialist that scales one-to-one messages for retailers.

One example would be a collaborative polar bear conservation project with the NGO Polar Bears International. We have a project where we are monitoring emergence behavior of polar bear moms and their cubs in the high Arctic. In order to do that, we work together to develop these camera units that we can readily deploy. They’re able to capture image and video data throughout the winter, and they’re able to withstand all that temperature and wind and wildlife. The data we get back is invaluable.

Additionally, polar bears are more vulnerable to viruses than other bears, said John Whiteman, chief researcher at Polar Bears International and a professor at Old Dominion University in Virginia. As they evolved toward the Arctic, they lost much of their genetic “library” of potential pathogens and how to resist them.

All three are core values here at VIZIO. Reach extension is a natural complement to our native ad inventory, and that integration allows us to more fully realize the benefits that reach extension can offer when integrated into a broader advertising strategy.

With 267.1 million national TV ad impressions received from Dec. 25-31, Jeep’s “Drove All Night” takes first place on iSpot.tv’s ranking of most-seen automotive TV ads. The spot features former MLB star Derek Jeter using his Wagoneer to bypass a plane-grounding storm and drive home to wife Hannah.

Bellevue, Wash.-based iSpot.tv helps advertisers measure the brand and business impact of TV and streaming advertising, from concept to airing to conversion.

VideoAmp -- among other new alternative TV measurement companies such as iSpot.tv and Comscore -- have made major news headlines over the last year or so making big deals with large TV network based media companies.

VideoAmp has been making significant strides, competing with industry giants like Nielsen and iSpot, as media companies grapple with counting consumers across various media outlets and viewing behaviors.

Polar bears are also more susceptible to viruses than other bears, said John Whiteman, chief researcher at Polar Bears International and a professor at Old Dominion University in Virginia. As they evolved for the Arctic, they lost much of their genetic “library” of possible pathogens and ways to resist them.

According to CreatorIQ, more than 437,000 creators posted about food and beverage brands more than 1.2 million times, driving nearly 75.5 billion impressions, 3 billion engagements and a whopping $4.8 billion in earned media value (EMV). And those numbers are just from the first half of 2023.

On top of highest-ever ratings for the women’s tournament on TV last year, Tubular Labs found interest extend to social video platforms as well, as audiences and brands excitedly talked up the action on the court. Tubular found that social video views around the event increased 5x year-over-year.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

In doing so, Nielsen essentially kicked the can down the road to 2025 or later for adopting new big data metrics, where VideoAmp and other players such as iSpot.tv and Comscore compete on a more even playing field. Nielsen also is consuming agency resources that could be used to work with rival currencies by putting essentially three options of its own on the market, including its own big data-plus panel product either for legacy ratings or individual commercial minutes, said agency and industry executives.

Measurement-tech companies have attracted the interest of private-equity firms and Wall Street, with investors taking Nielsen private and building a position in iSpot. The scrutiny has also spurred mergers and acquisitions, with iSpot buying 605, a smaller analytics firm.

To underline the potency of this enriched data, TransUnion recently joined The Truthset Data Collective, a coalition comprising over 20 leading data providers.

In collaboration with creator marketing platform CreatorIQ, TikTok has unveiled key insights that are paramount for successful campaigns and creative initiatives. These insights shed light on the evolving landscape of digital marketing and why they matter to PR professionals. You can download the CreatorIQ report here.

To help clarify matters, MediaWallah is sticking to a standardized definition of CTV as content on a smart TV (think Samsung, Vizio, LG or Roku TVs).

Our TVREV estimate is that at best, 30% of Amazon Prime subscribers will bother to upgrade, leaving around 70% of Prime’s approximately 165 million U.S. subscribers in the ad-supported bucket. That’s around 80 million U.S. subs, give or take 10 million in either direction.

To learn more about the challenges polar bears face and the impacts it has had on the species, we encourage you to visit our partners at Polar Bears International.