Sweeney added that “competition in the marketplace needs to happen.” “I want research companies like iSpot to come forward,” he said. Both he and Valentino agreed that Nielsen will move forward to “quickly develop a dataset.”

Wulfric Light-Wilkinson, GM International at Wunderkind, commented: “Pour Moi has already seen phenomenal growth, thanks to its unique vision, values, and brand, as well as its retail offer and on-point ranging. By unlocking personalisation at scale, it can get to know and understand its customers even better, helping it to deliver the rich and relevant personalised shopping journeys needed to underpin growth. We’re really excited to drive guaranteed revenue and performance for them in this next phase of their journey.

The company, which also has its products featured on Very and Zalando, said it partnered with performance marketing tech company Wunderkind to scale one-to-one messages, improve data capture, and boosts its owned channel engagement capabilities.

Wulfric Light-Wilkinson, GM International at Wunderkind, commented: “Pour Moi has already seen phenomenal growth, thanks to its unique vision, values, and brand, as well as its retail offer and on-point ranging.

Lingerie, swimwear and womenswear brand Pour Moi is partnering with performance marketing solution Wunderkind to boost first-party data capture and optimise its owned direct-to-consumer (DTC) channel engagement capabilities to drive performance and growth.

Packaging programming together is what these companies have long done. “For cable companies, the road to success is to become a re-aggregator,” said Alan Wolk, co-founder of media-analytics firm TVREV.

If you own a VIZIO television and you’ve opted-in to allow your smart TV’s usage statistics to be given to a provider of “currency-grade” Automatic Content Recognition (ACR) data, your viewership of local TV stations will now be included in the information provided to marketers and advertisers.

“By unlocking the potential of local TV in this game-changing way and bringing the full power of big data to OTA signals, clients and the industry as a whole will now have a critical entrypoint to previously unfeasible attribution of local TV content,” said Charbel Makhoul, Vice President of Product Management, Data Science and Analytics at VIZIO/Inscape.

Vizio's Inscape smart TV data unit says it can now tap directly into Vizio smart TVs' tuners in every local U.S. market to deliver more granular viewing data of over-the-air TV signals.

The data from more than 22 million opted-in Vizio TV households will help put local stations, whose data previously came mainly via the Nielsen panel or cable set-top boxes, on an even playing field with national networks in counting over-the-air and smart TV viewership.

“By unlocking the potential of local TV in this game-changing way and bringing the full power of big data to OTA signals, clients and the industry as a whole will now have a critical entrypoint to previously unfeasible attribution of local TV content,” said Charbel Makhoul, VP of product management, data science and analytics at Vizio and Inscape.

“Pharma advertisers placed a much heavier emphasis on NFL this December, with games generating 211% more TV ad impressions compared to December 2022,” Cassandra Arora, iSpot’s chief marketing officer, said in a statement. “Prescription and over-the-counter brands alike also focused on expanding reach with Spanish-speaking audiences, contributing to a 113% year-over-year ad impressions increase on Univision.”

While Samba TV is the initial backer, the panel will be available for use by other measurement providers such as VideoAmp, Comscore and iSpot.tv, or possibly to industry organizations, Drews said. Samba TV CEO Ashwin Navin said his company is about providing better measurement to players across the market, not necessarily competing as another rival currency.

The company, founded in 2017, has deals with all major labels, touting that it offers its partners “a unique full-catalog music video service – all the original music videos plus over 100 million Roxi virtual music videos.” It said that in the U.S. it would soon become available “on Samsung, LG, Vizio, Sony Bravia, Roku, Comcast, Fire TV, Google TV, Android TV, NVIDIA Shield TVs and set-top boxes.”

Vizio: Vizio brings the VIZIO bus to CES at LVCC, Central Plaza, #CP-42.

AbbVie took the top two TV drug ad spending spots with its immunology duo Rinvoq and Skyrizi, respectively, in December as it looks to cement its place as the pharma with the deepest direct-to-consumer pockets.

Check out the top 10 below, as compiled by real-time TV ad trackers iSpot.TV for Fierce Pharma Marketing.

Why it matters: The startup operates within the growing sector of connected TV advertising, which is expected to grow 9.5% on a compound annual basis to $45.8 billion in 2028, according to ad agency GroupM.

Per TV ad spot tracking service iSpot: “In the past 30 days, commercials featuring Shaquille O'Neal have had 1,058,717 airings.” And that number is accomplished not during a Super Bowl or Olympic or even NBA Finals season!

It also raised $150m in growth funding in September, and won certification from the self-proclaimed US Joint Industry Committee (JIC) alongside Comscore and iSpot. The funding announcement was accompanied by news of redundancies, with about 10% of its headcount cut, but reports in Variety and other online industry publications say many further jobs will now go.

Post-Christmas deal seeking by price-sensitive shoppers saw a boost to web revenues during the week after Christmas, with Boxing Day delivering a significant uptick in ecommerce performance, according to the latest data from Wunderkind.