In October, an independent study by iSpot revealed that the founding ten ISA members reached 17.9 million US TV households – with the addition of FilmRise, Gusto TV, Gunpowder & Sky, DangerTV, and Graham Media that number would exceed 20 million. This scale further validates the value independent streamers and content creators represent and the reason the ISA was formed – to develop and propose solutions to some of the challenges facing the CTV industry, such as measurement, demand, distribution, and inclusion.

Announced on Tuesday, iSpot’s new audience and ad measurement enhancements build on top of the existing iSpot Unified Measurement platform to provide an even richer source of truth for measuring reach and frequency around cross-platform TV ad campaigns.

A Campaign Monitor study from 2019 noted that professionals receive, on average, 121 emails a day, so one can only imagine that this figure has remained the same, if not increased, since workers have moved to remote and hybrid working during and after the pandemic. Therefore it's important to recognize that your email is consuming valuable work time. So get straight to the point, and make your emails snackable instead of loading recipients with a full-size, three- or four-course meal.

Creator marketing technology platform, CreatorIQ, has recently unveiled its year-end report, providing a comprehensive analysis of the latest trends shaping the influencer marketing industry.

By Robbie Spargo
Managing Director of Sport
Little Dot Studios
*(data from to Tubular Labs data of entertainment, sports and gaming creators)

The TuneIn app’s complete catalog of over 90,000 global radio stations, podcasts, audiobooks and more is now available on-demand. “As the TV is the focal point of the home, VIZIO users can continue to enhance their streaming experience by accessing music, sports, news, podcasts and more through services like TuneIn,” said Seta Goldstein, Senior Director of Business Development and Partnerships at VIZIO.

TuneIn has formed a major new partnership in incorporating radio back into the home. The streamer has signed a deal with Vizio to build the audio platform into the app row on all Vizio Smart TVs, providing TuneIn’s library of radio stations, podcasts, and audiobooks.

iSpot.tv announced it is building on its Unified Measurement platform with the launch of a dedicated streaming measurement offering and new suite of metrics, including on-target delivery; deduplicated, unique audience identification; transparent co-viewing; CTV verification; and a streaming competitive dashboard.

In October, an independent study by iSpot revealed that the founding ten ISA members reached 17.9 million US TV households – with the addition of FilmRise, Gusto TV, Gunpowder & Sky, DangerTV and Graham Media that number would exceed 20 million.

Automakers spent an estimated $271.2 million on national TV advertising in December, down down 14.9% compared $318.5 million a year ago.

December 2023 household TV ad impressions were also down 13% to 29.3 billion compared to 33.6 billion in December 2022, according to iSpot.tv.

ISpot.tv is launching a new streaming TV measurement suite with metrics around how connected TV networks deliver unique audiences, consistent co-viewing across publishers and tracking of how advertisers stack up to competitors

A high level of personalization during digital engagements can significantly boost conversion rates and sales in marketing efforts. For example, personalized email campaigns, which include the recipient's name and content based on their interests, have been shown to generate 26% higher open rates, according to Campaign Monitor.

Wulfric Light-Wilkinson, Wunderkind’s General Manager of International, praised Pour Moi’s growth and envisioned using personalisation to enhance customer understanding for a mutually beneficial step in the brand’s journey.

Another area that I’m proud of the developments we’ve made have been in recognizing autonomous video units for deployment in severely remote and difficult areas. One example would be a collaborative polar bear conservation project with the NGO Polar Bears International. We have a project where we are monitoring emergence behavior of polar bear moms and their cubs in the high Arctic.

At this point, TikTok is a key element of influencer marketing thanks to TikTok creators and influencers. The question for 2024 seems to be if the short form video app can retain its creators for the long hall. (A look at TikTok’s past, present and future here.) In the meantime, a new report from TikTok and Creator IQ, a realtor marketing platform, reveals what characteristics separate the platform’s top-performing creator ads from the rest.

Consumers using their TVs to stream music now have even more audio options, as the TuneIn app's 90,000 global radio stations, podcasts and audiobooks have just been made available on Vizio Smart TVs.

TuneIn has announced that listeners can now stream its audio content on Vizio TVs. The TuneIn app’s complete catalogue of over 90,000 global radio stations, podcasts, audiobooks and more is now available on-demand through the app row on Vizio Smart TVs.

In October, an independent study by iSpot revealed that the founding 10 ISA members reached 17.9 million U.S. TV households, according to the ISA. With the addition of FilmRise, Gusto TV, Gunpowder & Sky, DangerTV and Graham Media, that number would exceed 20 million, according to the group.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new commercials tracked by TV measurement company iSpot.tv.

These data are out from real-time ad trackers at iSpot.tv and shared with Fierce Pharma Marketing. The company tracks pharma brand (not OTC) spending and is crunched from national TV ads from Jan. 1 to Dec. 31, 2023.