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QVC+ and HSN+ Shopping App Now Available On Vizio TVs

There are already plenty of apps for Vizio TV users to make use of, including the company’s own WatchFree+ service. As WatchFree+ already provided access to QVC and HSN content, this latest development marks an expansion of the agreement between Vizio and Qurate Retail Group, the owner of QVC and HSN.

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What the measurement and currency discussion really means to TV advertisers

Major streaming video providers have recently made headlines by adopting new currencies for ad measurement, threatening Nielsen’s long-standing TV ratings monopoly. NBCUniversal, for example, has certified iSpot and VideoAmp as currencies for advanced audiences and formed the Joint Industry Committee with Paramount, TelevisaUnivision and Warner Bros. Discovery. This committee hopes to develop multiple currencies and methods for cross-platform measurement solutions for streaming video.

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The power of SMS: How brands can build strong customer relationships in the digital age

Next, it's crucial to identify the touchpoints where customers are receptive to engagement and can influence others. By following the eyes, ears, and thumbs of customers, businesses can ensure their presence in the right places. Whether it's through QR codes, short codes, or other means, brands can create doorways for customers to consume value in any environment, be it on the radio, TV, advertising boards, sports pitches, in-store, or even on a drink.

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After 10 straight months of ad spend declines, what’s next for the industry?

Elsewhere, titans of the ad industry are under threat. Nielsen’s hold on the TV measurement market is being challenged. A coalition of networks is striking their own measurement partnerships with competitors like iSpot. While a multicurrency environment may be healthier for TV, it also means advertisers have to adjust to different measurement and tech for each network they work with.

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Online advertising: New report reveals consumers' biggest gripe - and how to fix it

Choose solutions that allow for more empathetic advertising toward the user experience. The more seamless and elegant the ad experience, the more receptive the user will be. For instance, we recently introduced our WunderKIND Ads solution to give brands the ability to serve ads only after visitors have finished consuming the publisher’s website content.

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MARIGOLD™: LOYAL DINERS WILL PAY MORE TO VISIT PREFERRED RESTAURANTS

Marigold’s research sees that more than two-thirds of diners (67%) cite a restaurant’s loyalty or rewards program as either important or critically important to winning their lasting loyalty. And program enrollment is also on the rise — 43% of diners are more likely to engage in a loyalty program this year than last — an 8% increase over 2022.

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